IMG ARENA

We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

NEXT-GENERATION SPORTS ENTERTAINMENT
Our Clients
Explore our Areas of Expertise

GIVING SPORT 
THE EDGE

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Our ground-breaking content creation solutions have enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation betting markets. This pillar of our business has grown significantly since our acquisition of FlightScope Services in 2021.

PUTTING THE SPORT IN SPORTS BETTING

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Founded in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry. Our suite of products includes official FastPath Data feeds, Live Streaming services, Events Centres and Virtual Sports products.

Data-Driven Fan Engagement

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The eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Fans show no sign of fatigue. In a highly saturated sports media landscape, statistics around players and games have managed to become social currency, and a way to prove your knowledge of – and dedication to – your sport.

Data is brought to life in IMG ARENA’s immersive front-end solutions and used to create insightful and meaningful metrics.

Elevating Sports Performance

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Our open data platform allows real-time performance analysis. Data can be used by clubs, leagues and players to dive deeper into the statistics and provide both objective and predictive metrics.

The difference between winning and losing in professional sport is defined by tiny percentiles. Using performance data to gain a competitive edge can prove the difference between victory and defeat.

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